First Base

Designed in Australia’s iconic Bondi Beach, sports lifestyle brand First Base has established itself as a go-to label for women’s activewear and swimwear. Founded by Alison Cotton who saw a gap in the market for back to basics lifestyle apparel, First Base encapsulates Cotton’s love of sport and surf cultures and is designed for women who have a simple yet honest approach to style and life.

First Base activewear showcases the brand’s commitment to simple, functional design and clean lines that will streamline your wardrobe and your workout. Whether you need gear for yoga, high intensity interval training or outdoor activities, First Base’s range of compression tights, organic cotton tanks and tees, supportive crop tops and sports bras, jackets and shorts has got you covered. And if you’re looking for exercise apparel that will enhance your workout, every collection features performance fabrics that are moisture-wicking, quick drying and light against the skin.

Another reason to shop First Base at THE ICONIC is the brand’s swimwear range. Comprised of flattering one-pieces and mix and match bikini tops and bottoms, First Base swimwear comes in a wide range of styles and cuts, from sporty bralettes to cheeky cut briefs. Choose from string triangle bikinis, side tie bikini bottoms and classic cut swimsuits that are lined and feature UV protective fabric technologies.

Dedicated to producing their clothing ethically, transparently and more sustainably, this homegrown label not only looks good, it promotes positive practices in the fashion industry too. Update your swim and workout wardrobes with THE ICONIC’s range of First Base women’s apparel.