Founded in 2007 by Eric N. Friedman and James Park, Fitbit recognises the advancement in sensors and wireless technology and how it can be utilised to bring amazing experiences to fitness and health. This recognition led to the creation of a wearable product which will change the way we move.

This sensory technology allows you to track your steps, distance, calories burned, floors climbed, active minutes, hourly activity and stationary time. The sleek and slender design makes fitness fashionable, while the weightless construction enhances movement. Aimed at those looking to beat personal goals, it’s a progressive take on workout gear and technology.

The Fitbit watches have interchangeable bands, mix and match bands and frames for a personal a personalised and ever-changing look. Bold colours and bright designs will remind you to work out throughout the day, adding to the personalised feel.