Fresh Soul

Launched in 2003, Australian women’s fashion label Fresh Soul encourages self-expression through the latest fashion trends. Sydney-based and drawing inspiration from the hottest global runways and street-style hubs, Fresh Soul is the perfect match for women who aren’t afraid to make a statement through the power of fashion.

With a focus on fresh styles that take you from day to night with ease, Fresh Soul offers an endless stream of wardrobe inspiration through their seasonal collections that combine feminine, flattering fits with coveted colours and trending prints. Dresses form the core of the collection, with a host of silhouettes to suit every occasion and style profile. Opt for a fun and flirty mini for your next night out with the girls, or a floral print midi dress for sun-soaked garden parties. A Fresh Soul maxi or gown is the perfect choice for your next event, with soft colours and timeless designs to suit every occasion.

Fresh Soul’s collection of must-have separates will make getting dressed a breeze. Their range of skirts, pants and tops has silhouettes perfect for mixing and matching - think a classic pencil skirt with a floaty blouse, or a high-waisted trouser with a slinky camisole or cropped top. Master the art of one-and-done dressing with a statement Fresh Soul jumpsuit, and layer up when the weather cools with one of their chic coats, knit jumpers or jackets.

For an ever-growing assortment of the latest Fresh Soul clothing, shop online at THE ICONIC and enjoy fast delivery of their latest looks across Australia and New Zealand.