Launched in 1997, tech accessories brand Incase is driven by the pursuit of perfect design. With a heritage deeply rooted in the lifestyles of those who create through Apple platforms, Incase seeks to continually expand to meet their consumer’s ever-evolving needs without losing their creative spirit and entrepreneurial streak.

Grounded by the principles of good design, the brand’s offering of bags and accessories transcend all ages and demographics to provide the broadest of audiences with the best possible tech companions while they explore and chase their passions. Incase’s dedicated team carries out exacting design and production protocols to ensure each product perfectly meets the needs of the customer. They also cater to emerging markets and accommodate a rapidly expanding world of Apple advancements and experiences. The brand sits firmly at the intersection of lifestyle and technology, while innovation through collaborative processes is the heart that beats at the core of every design season.

THE ICONIC’s clever edit of Incase carries a range of core pieces you can’t live without. Bags, backpacks and satchels fuse utility with a timeless sensibility, allowing you to stow and organise the day’s requirements with ease. Cases, covers and slips ensure your phone, tablet and laptop remain protected from every bump and scratch, without obscuring access to essential ports and functions on the go. For enduring appeal and unwavering commitment to innovation, look no further than Incase.