Take the urban street style of New York and the quintessential charm of Paris and you have need-to-know fashion label IRO. Founded in 2005 by brothers Arik and Laurent Bitton, IRO was the culmination of the French duo’s passion for music and design and became a womenswear collection that captures the inimitable sense of Parisian Left Bank cool that women around the world want to achieve.

IRO womenswear is instantly recognisable for its fresh colour palette, confident femininity and modern sophistication. Every collection includes street style must-have items – genuine leather biker jackets, super short mini skirts, skinny jeans and lace blouses. Each key piece creates the foundation of a distinguished daywear wardrobe that women can also feel beautiful in all night long. And for women who are new to the brand, start with an IRO boucle jacket or LBD.

IRO define casual luxury to perfection and this starts with use of fabrics including high quality leather, silk satin, wool and pure cotton denim. Each season, these materials are worked into camisole tops, slouchy knits, slip dresses, cropped trousers, tailored blazers and trench coats. Scalloped lace, polished hardware and all-over sequins elevate classic styles and the silhouettes are made to be mixed and matches – think skin-tight pants with a slouchy tee.

The IRO woman is as dynamic and chic as her wardrobe – she goes from intimate dinner dates to backstage at a concert and then to the office the next morning. IRO’s footwear collection makes it easy to accessories your day to night outfit with metallic stilettos heels, slip on sandals, ankle boots and women’s sneakers. IRO shoes are crafted from genuine leather in the season’s sartorial styles and will take you from the streets of Paris to the New York subway. Shop prestige brands like IRO at THE ICONIC and find out why everyone’s talking about – and wearing – this French fashion label. You’ll find a curated range of IRO apparel and footwear online at THE ICONIC.