From humble beginnings as a jeanery in 1972, stocking denim clothing from wholesalers around Australia, Jeanswest has risen to become one of the country’s most recognisable homegrown brands. Originating in Perth under the guidance of founder Alister Norwood, the clothing brand went from strength to strength almost immediately – opening its 100th store only fifteen years after the brand’s inception. Today Jeanswest is a truly global brand, with loyal fans including denim lovers throughout New Zealand, China, the Middle East, Fiji, Russia, Nepal, Indonesia and Papua New Guinea.

A defining hallmark of the brand as it is known today is its Specialty Denim range – a collection of denim that endeavours to offer the perfect fit for every body shape. Most notable are the Extra Long Jeans – unhemmed to allow customers to tailor for their height – Maternity, Curve Embracer, and Tummy Trimmer. Standing by the quality of their product, Jeanswest famously launched their Denim Lifetime Guarantee in 2009 – so not only can customers be assured of the perfect fit, but the perfect fit for life.

Update your denim collection today with the selection of Jeanswest jeans available at THE ICONIC, Australia and New Zealand's leading online fashion retailer. With a multitude of shipping options available, including free shipping and three-hour delivery to major metro areas, you’ll be wearing your new favourite jeans in no time.