For premium wardrobe staples that fuse style and function with ease, look to luxury menswear label Les Basics. Launched in 2016, the brand was conceived from owner Kieron Hurley’s desire to find the perfect t-shirt. After an extensive search for the perfect tee, Hurley decided to carve a new niche in the menswear market – well-designed basics with an element of interest. The result? Les Basics. Based in London and made in Portugal, Les Basics is perfect for the modern man who wants perennial style and practicality without the fuss. A focus on premium, unique textiles and a pared-back palette makes each Les Basics capsule both distinctive and desirable. Drawing inspiration from elements of sportswear, each piece is designed with high-performance fabrications and functional fits to leave you comfortable and completely free to move. This season, high quality fabrics and fit come to the fore, with a range of fresh staple pieces to cover all your casual wardrobe requirements. An enduring palette of black, grey and white is nuanced with handsome hints of navy and muted khaki, ensuring that every garment works interchangeably with each piece in the collection and your existing wardrobe. THE ICONIC offers a curated range of Les Basics apparel and accessories. Classic crew tees and long sleeve t-shirts form the core of the collection, while polo shirts, shorts, pants and outerwear cover all bases between the seasons. For wardrobe staples with unwavering attention to detail, look to the latest offering of Les Basics, available at the THE ICONIC.