For luxuriously crafted undergarments that flatter all shapes and sizes, look no further than New Zealand-based label Lonely Lingerie. Established in 2003, Lonely Lingerie was crafted for women who wear lingerie as a love letter to themselves. The ethos of celebrating the individuality and strength of women is at the heart of this design house and its ever-expanding lingerie, swimwear and apparel range.

Incorporating unique prints, signature silhouettes and premium fabrications, Lonely Designer Helene Morris created a timeless and versatile collection of high-cut and mid-waisted briefs, underwire and soft cup bras, and underwear accessories rendered in gorgeous floral lace and scalloped edges. From the classic red and black to more soft hues such as lilac, baby blue, rose pink and beige, Lonely also has you covered in the colour department.

Lonely says goodbye to harmful societal standards of beauty and understands that not all women exude confidence in their undergarments. The brand circumvents traditional advertising by encouraging positive and versatile body image and freedom of expression through its Lonely Girls Project, a journal featuring women in all shapes and sizes from across the world rocking their lingerie without a care in the world.

Strike the perfect balance between comfort and design with the Lonely Lingerie collection, found right here at THE ICONIC. From tri, bikini, French and high waist briefs to soft cup and underwire bras, you’ll find all your luxe intimate needs from Lonely at THE ICONIC.