Named after the French word for morning – from daybreak to noon – Matin is a Sydney-based fashion label imbued with a European sensibility. Inspired by the 70s loose-fitting style, Matin is your go-to label for channelling French-girl attitude.

The Matin muse draws inspiration from the world around her, effortlessly channeling her cool, laidback nature into every ensemble. Not one for trends, she invests in tried-and-true pieces that can be repurposed and rejuvenated as the years roll on. Inherently collected yet a hopeless romantic, a Matin woman is noticed time and time again not by what she’s wearing but just how she’s wearing it.

Matin’s signature styles include chic dresses, camisoles, blouses, overalls and wide leg pants made from natural fabrications such as versatile cotton, textural linen and languid silks. Replete with tie-up details, crocheting, pockets and barely there straps, each piece beautifully balances undone styling with raw femininity. For those who prefer a neutral colour palette, Matin’s edit of easy-wearing pieces are rendered in black and white with ever so subtle hints of pink and blue which ensure you want to wear them season after season.

You can shop Matin’s cult-favourite collection at THE ICONIC where you’ll find a well-curated range of dresses, playsuits, pants, skirts and tops. Your Matin wardrobe will take you from early summer mornings walking along the beach to sophisticated soirees, perfect for the woman who wants to capture her love of Parisian style and appreciation for the Australian coastal aesthetic. Look to THE ICONIC’s Matin offering to elevate and refine your everyday uniform.