Mavi’s philosophy is to build a brand around their customers while incorporating details true to the label’s Mediterranean spirit. Founded in Istanbul over 27 years ago, the brand has grown rapidly and now sells to over 50 countries worldwide. Translating to ‘blue’ in Turkish, Mavi is known for their high quality, superbly fitting premium denim as well as casual, urban-infused separates.

Mavi’s development from just a denim brand to a full fashion collection for both men and women has relied on their one key strategy: the perfect fit. Be it using organic denim or incorporating inspirations from travels around the globe, Mavi’s mission is to fit not only the bodies of their customers but also their day-to-day lifestyles. From loose, cropped styles to ultra-skinny jeans and A-line mini skirts offered in a myriad of denim washes, no matter what the task or the occasion, Mavi promises to provide you with the best fit combined with the ultimate comfort.

The next time you're in the need for an overhaul of your wardrobe essentials, look to THE ICONIC's collection of Mavi apparel for expertly crafted sleek jackets, versatile sweats and of course, their principle denim jeans range with guaranteed longevity.