Hailing from the UK, Missguided is your go-to for basics, staples and on-trend pieces. Founded in 2009, the label has grown from an online fashion startup to a market leader that is renowned for stocking the wardrobes of young women worldwide with must-have pieces season after season.

The brand taps into the youthful, empowered spirit of its customers, creating a diverse collection of clothes, shoes and accessories that offer everyday appeal with polished edge. Whether you are looking to revamp your day-to-day look, searching for that perfect party dress or off to a wedding, Missguided has a piece that will be perfect for you.

The lust-worthy silhouettes and on-trend colour palette of their pieces are IT-girl approved, appearing on the feeds of style influencers around the world. In conjunction with creating affordable, on-trend collections, Missguided is dedicated to having transparent supply chains and working with manufacturers who do not participate in unethical behaviour or exploitation.

THE ICONIC offers a wide range of Missguided, from everyday slogan tees, tanks and trending denim to party-perfect dresses and flirty mini skirts. Complete the look with a pair of Missguided shoes, and a statement accessory to top it all off. Enjoy the option of free and fast delivery across Australia and New Zealand when you shop Missguided on THE ICONIC.