Even Better on the App

Personalise your shopping experience. Download our app for easy access to the latest styles, personalised recommendations & 1000+ local and international brands.

iPhone, iPad and Android.

Compatible across all your devices!

Shop the Latest FashionShop the Latest Fashion

Shop the Latest Fashion

Find exactly what you're looking for, even faster. Filter by brand, popularity, category, size, colour, price and Considered items.

Style DiscoveryStyle Discovery

Style Discovery

Discover personalised recommendations on The Daily feed based on your wishlist, recent purchases and Your Brands.

Your BrandsYour Brands

Your Brands

Access a curated edit of brands you follow under 'Manage your brands' in the profile tab. Filter even further by new or sale styles.


Meet our new 360 degree sneaker try-on experience. With augmented reality, you can 'try on' and compare in just a few taps.

Exclusively on our app. Available on version 4.73.0 (iOS) and 2.35.0 (Android) of THE ICONIC app and on iPhone 6S or later.


Features You'll Love

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Be First To Know

And access our sales and special offers with handy mobile notifications.

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Simple Navigation

Access your shopping bag, wishlist or account details in one tap. Plus enjoy full screen, HD images to see products more clearly.

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Sync Your Account

Log in to seamlessly sync your shopping bag and wishlist to pick up where you left off on any device.

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Fast & Secure Checkout

Check-out with easy payment methods, including credit card, debit card, Afterpay and gift-cards.