Outerknown explores the relationship between function, style and sustainability. As designers, it challenges us to build better, more sustainable products. As producers, it asks us to lift the lid on our supply chain, bringing the consumer along on our journey to transparency. As storytellers, it enables perpetual evolution of our brand vision.
As athletes and performers, it pushes us to formerly impossible levels. As global citizens, it offers the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the next Outerknown.
Exploring the relationship between style, function and ethics, Outerknown is coastal lifestyle brand with the aim to produce great looking menswear in a sustainable way. The young brand was formed by eleven-time World Surf League champion Kelly Slater teamed with fellow surfer and menswear designer John Moore in 2013. Imagined through a surfer’s lens, the pair have combined their experience, talent and aspirations to develop practical and contemporary designs with sustainability at the forefront of their project.
The brand considers the desire of those with an active coastal lifestyle, offering stylish yet simple wardrobe essentials, such as classic t-shirts, woven shirts, soft knits and durable boardshorts, in tastefully muted, low-key colours. Sustainability, being a key pillar, is clearly manifested in the label’s use of organic cotton and hemp, regenerated Italian wool and recycled fishing nets.
THE ICONIC provides its customers with fast and free delivery across Australia, including Sydney and Melbourne. Browse through our handpicked selection of Outerknown pieces and update your casual wardrobe ethically.