For premium denim that’s effortless, universally flattering and built to last, look no further than Paige. Paige Adams-Geller launched her namesake label in 2004, drawing from years of experience working as the industry’s most sought-after denim fit model. Her entrepreneurial spirit and innate knowledge of fit and fabric provides the perfect foundation for Paige – a brand that is now synonymous with jeans that reflect and celebrate the female formEvery Paige collection is underscored with chic wearability and a sense of versatility to suit women who live life to the fullest. Classic fits and washes combine to create lived-in jeans that take you from morning to night with style and ease. The best wash-houses in Los Angeles are enlisted to develop Paige’s just-right shades - authentic blues that are designed to age gracefully, and stark black and white rinses faithfully hold their colour season after season.

THE ICONIC’s curated edit of Paige carries a core range of the brand’s most covetable jeans. Their signature slim and skinny fits – Verdugo, Hoxton and Skyline – are cropped to the ankle and designed to hug every curve. When combined with flawless, shape-retaining stretch technology and a palette of staple washes, Paige’s jeans are the ultimate weapon in every woman’s wardrobe. For jeans that streamline and lengthen without compromising on comfort or style, start shopping our range of Paige denim today.