For premium essentials that prove to be timeless in both style and durability, Canadian athleticwear brand Reigning Champ deliver. Founded in the bustling city of Vancouver in 2007 by Craig Anderson, the brand has mastered the ‘staple’ piece - amalgamating minimal yet detailed construction with unparalleled comfort to create their signature designs. Utilising both mid-weight and heavyweight cotton terry as the base of their classic styles, Reigning Champ menswear accommodates the need for breathability and movement whilst performing workouts of all intensity levels. Exuding simplicity, the brand’s quality cotton tees, shorts, sweatshirts and hoodies are as perfectly suited for the lounge as they are for the gym. Often sporting flat-locked seams, adjustable drawstrings and enviable branding, the Reigning Champ man values both comfort and style - remaining cool, calm and collected as he throws his all into anything life offers him. Whilst the first Reigning Champ piece owned by him is a luxury, the subsequent pieces he collects are essentials. Driven by success and consistently achieving his goals, the Reigning Champ muse runs his own race - and always comes out on top. With staples from Reigning Champ available at THE ICONIC, premium crafted athletic wear that integrates both form and function has never been easier to obtain.