From their first product in 1990 - the black suede ripple sole desert boot and iconic platform knee boots of the '90s, ROC has evolved a street footwear culture of its own. Operated by the Cull family, ROC products are still Australian designed from their Sydney base and combine youth trends with high quality materials and great Australian fit.
Determined to offer the market something new and different, the ROC team takes influence and inspiration from music, street style, youth culture and, of course, its heritage roots.
ROC has a strong following with Australian youth and are well known for their leather boots that push boundaries, reflecting attitude and personality in their designs, and can still be comfortably worn every day.
THE ICONIC offers a range of ROC boots and footwear - browse our curated range and leave your footprint in your ROCs today.