Romance Was Born

There is no label in the Australian fashion landscape quite like Romance Was Born. Launched in 2005, Romance Was Born is the brainchild of Luke Sales and Anna Plunkett – Sydney-based designers with an affinity for all things whimsical and an unbridled belief that clothes should tell a story.

The Romance Was Born aesthetic is one that transcends trends and seasons; themes and inspirations are transformed from mere concept to stunning wearable reality thanks to a swirling palette of bespoke prints, intricately hand-applied appliques and embroidery, rich sequinned elements and the finest couture-inspired materials. Their symbiosis of artistic collaboration and expression with effortless Australian charm sees each collection produce a thoughtful capsule of beautiful garments that become true wardrobe treasures that you’ll cherish for years to come.

THE ICONIC’s edit of Romance Was Born offers a curation of the brand’s colourful, contemporary designs. Feather-light dresses with bohemian elements and bold motifs are the quickest way to make a statement, while the label’s collection of separates allows you mix and match to your heart’s content. Whether it’s a printed silk blouse, graphic appliqued coat or something entirely different, a piece from Romance Was Born transforms any ensemble into a walking work of art.