Seljak Brand

For a beautiful range of blankets and throws made more mindfully, look to Australia’s own Seljak Brand. THE ICONIC Home stocks a curated assortment of Seljak Brand recycled wool blankets online, making it easier than ever to buy into the closed-loop philosophy of this innovative duo.

Seljak Brand was launched by two sisters - Karina and Samantha Seljak. The sisters brought their individual expertise to the table (Karina in fashion design, and Samantha in social enterprise), and galvanised their desire to transform their love of Australian resources into a true purpose-driven business. In March 2016, Seljak Brand was born.

Seljak Brand works with a curated collective of suppliers and mills in order to create their unique circular-economy blankets. They partner with a 150-year-old Tasmanian mill, whose factory floor offcuts (including Australian merino, alpaca, mohair and cotton), are collected, shredded and spun into new yarn to use in each Seljak blanket. Further afield, mills in Italy and Lithuania are integral to post-consumer textile recycling and jacquard loom spinning, making each Seljak Brand blanket a true representation of the global community.

THE ICONIC’s range of Seljak Brand blankets is the perfect way to bring a more considered touch to your home decor. The label’s collection of fringe blankets come in seasonal solids and abstract patterns, while their whipstitch blanket range offers a more classic look. Incredibly versatile, these blankets are the perfect weight to use both inside and outside the home, and can be used as a picnic blanket, camping blanket or cosy throw for outdoor events.

Shop a thoughtful edit of Seljak Brand blankets online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.