Steele was born from a dream to create an audaciously fetching collection that blends bohemian nostalgia with modern urbanity. Heavily inspired by a ‘70s sentimentality, the brand cuts their garments from luxurious fabrics with intricate detailing and feminine silhouettes befitting anything from languid off-duty days to evening occasions.

Designed in Melbourne, Australia by Jessica Reid, Steele is renowned for its take on tough-luxe glamour for the modern Boheme. After having worked in fashion buying and wholesaling for seven years, Reid realised she had a deep-seated yearning to design and thus Steele was founded in 2010. She has now created a formidable label that rebels against fast-fashion, by crafting staple pieces with superior fabrics in innovative cuts.

Captivating prints and soft silhouettes are the signature styling, with a key emphasis on detail and texture. Striking the perfect balance between femininity and a nonchalant edginess is fundamental in the design process. The vision? To inspire strength through femininity.

From beautifully flowing dresses, blouses in pastel-toned colourways and floral prints to sophisticated midi skirts, it’s time to explore the range of Steele clothing THE ICONIC has to offer. We make sartorially superior Australian fashion accessible, and within-season collections ready to be delivered to your door, you can make the brand's latest must-have pieces your very own.