For bold and bright watches set to inject a little more joy into your everyday, look no further than beloved watchmaker Swatch. A global leader in the watchmaking industry since the 80s, Swatch delivers an extensive collection of watches for men, women and kids who aren’t afraid to have fun with their look.

Founded by visionary Nicolas Hayek in 1983, Swatch disrupted the watch market with a range of creative timepieces at an accessible price. With their name shortened from the concept of the ‘second watch’ - the casual watch you’d wear everyday - Swatch seeks to redefine our relationship with watches and restore a sense of playfulness to the traditional timepiece. Swiss-made to maintain the standard of exceptional quality, Swatch watches are the perfect addition to everyone’s accessories collection.

THE ICONIC stocks an extensive range of Swatch watches for adults and children. The brand’s signature plastic casing and straps offer a veritable rainbow of styles to choose from, with analogue watches brought to life in bold primary colours, fun prints and special finishes to match every mood. Translucent cases and stainless steel bracelets can be found throughout the collection, ensuring those who prefer a more pared-back look can still find their perfect Swatch timepiece.

THE ICONIC is a one-stop online destination for Swatch watches and accessories, with free and fast delivery across Australia and New Zealand.