Founded in 2003 by designer Kelli Wharton, Australian label Talulah marries sculptural tailoring with kaleidoscopic prints to encapsulate free-spirited femininity. Designed with the creative and confident woman in mind, the playful appeal of each Talulah collection has seen it blossom into one of Australia’s most adored fashion brands.

With over a decade since its launch, La Maison Talulah has built a brand ethos around liberating women through fashion. Delivering garments that are stunning and stylish yet still down to earth, Talulah successfully finds the ease in elegance, minus the effort. Born from romantic ideals that spark feelings of confidence within the wearer, Talulah’s collection is a carefully considered curation of feminine silhouettes with bold and eccentric prints.

Finding a home in the heart of the young, stylish woman, La Maison Talulah has become a leading label in generating a cult following through the support of industry it-girls and of-the-now influencers. Taking the fashion world by storm one post, like and scroll at a time, Talulah’s garments are distinct, memorable and mould-breaking.

At THE ICONIC, we are in love with their catalogue of floral-printed chiffon minis. Enriched by scalloped hemlines, tiered flounce skirts, short flutter sleeves and cinched waistlines, discover the cocktail dress that personifies you. From clingy spaghetti straps, long balloon sleeves, and off-the-shoulder styles to asymmetrical hems and faux wrap bodices; Talulah’s delicate midis are ethereal to wear, to feel and to witness. Their warm-toned prints savour the palette of spring. From tangerine oranges, fuchsia pinks, dandelion yellows and purplish magentas, their florals, stripes and polka dots embody balmy weather nights, high tea sit-downs and leisurely afternoon garden parties.

Shop THE ICONIC today and find your next coral silk wrap dress, indigo blue fishtail midi or long-sleeved lace party piece with the help of the always elegant, always original Talulah.