The Base Collective

The Base Collective

Unlock healthier glowing skin without the nasties with The Base Collective. THE ICONIC Beauty stocks an ever-growing range of The Base Collective skincare, making it easy to incorporate the benefits of magnesium into your daily routine.

The Base Collective was born in 2016, with co-founders Carly Pountney and Cassie Sanghvi joining forces upon identifying a growing gap in the beauty market for skincare that was free from unwanted chemicals and underscored with an eye for design. Combining experiences from their respective careers in banking and as a pharmacist, the duo created a range of straightforward skincare products with certified organic and natural ingredients and no toxic elements. The Base Collective’s bread-and-butter is magnesium, a key ingredient in many of their products with a plethora of skincare benefits. Magnesium can assist in targeting many common skin concerns including acne (by helping to reduce redness and inflammation), wrinkles and signs of aging through helping to maintain elasticity and moisture, while supporting collagen function and fighting free radicals.

The Base Collective has every corner of your skincare routine covered, with a range of oils, sleep sprays, moisturisers, washes and lotions for face and body enriched with skin-loving natural ingredients. Their magnesium-infused multi-packs are the perfect entry point into the brand’s beauty ethos, with beloved products cleverly grouped for optimum skincare collaboration. Browse The Base Collective online at THE ICONIC Beauty, and enjoy free and fast shipping to your door.