Vilebrequin was born on a café terrace in St Tropez, in the heady year of 1971. Fred Prysquel – a motor racing fan and journalist – was sketching a design for the perfect swimming shorts, inspired by the buzz surrounding French celebrities and the fashions worn by holiday-makers. Fast forward to the 21st century and the Vilebrequin brand is synonymous with effortless luxury and St Tropez style with a sporting heritage.

Vilebrequin are famous for their Moorea swim shorts but now each collection includes handcrafted sunglasses which are a key component of their men’s accessories offering. The Vilebrequin man doesn’t leave home without his eyewear. Whether he’s driving to the office or heading to the beach, a pair of Vilebrequin designer sunglasses are in his briefcase or beach bag.

Most sunglasses styles are designed with a unisex silhouette and every pair boast premium materials and a handmade finish. While Vilebrequin is a forward-thinking brand, the eyewear collections are inspired by iconic ‘70s shapes including pilot and retro square silhouettes that are redesigned for the modern man. Get acquainted with the brand at THE ICONIC where you’ll discover an edited range of Vilebrequin eyewear for men. Choose from highly polished horn and tortoiseshell acetate or gold-toned metal frames in designs to suit every face shape and personal style. Many sunglasses feature French Zeiss lenses and Comotec spring hinges and are finished with signature details and engraved branding.

Every well-dressed man knows his eyewear should look timeless and offer protection too. Vilebrequin sunglasses are UV protective and come in a range of lenses including polarised lendes that reduce sun glare and UV damage. So what are you waiting for? Master the art of cool French style in a pair of Vilebrequin sunglasses from THE ICONIC.