17 Sundays

Not only a fashion label, 17 Sundays is a cultural hallmark. Heavily influenced by music, art, the beautiful Australian beaches and woven-together cities, 17 Sundays design for the unique Australian lifestyle.

A love for the great outdoors, a natural desire for adventure and that true Australian perspective on life is biblical for this brand. Inspired also by the lyrics of the timeless songs they can’t forget, creativity and art in all senses, the brand incorporates values and positivity into each quality collection. With endless collaborations and ample experience in the fashion industry, the brand emphasises that fashion should be inclusive of all people and a facilitator of self-expression.

Founded in 2010, the Australian-born label was united by a burning passion and set out to shake-up the world of plus-size fashion, supporting the belief that fashion is for everyone and should be enjoyed by all. Delivering stylish, on-trend designs, 17 Sundays aims to give every woman the opportunity to feel confident, sexy and beautiful.

For comfort-infused, fashionable everyday wear, look to THE ICONIC’s edit of 17 Sundays. With trending statement pieces and unique feminine silhouettes rendered in neutral colourways or charming prints, there is something for all women to love.