Founded in 2015 by Melbourne couple Georgia Sackville and Jason Seidl, athleisure-wear label All Fenix caters to active women-on-the-go, creating sports apparel and accessories that push the boundaries of design and performance wear. From humble beginnings in a small office in South Yarra, the brand now boasts a cult-like following spanning the continents.
Contemporary by nature and minimalist in design, their sports-luxe separates are an effortless marriage of sophistication and practicality. High performance fabrics are set in monochromatic colourways, while blush pinks and blues are offset by playful prints. Their collections cater to summer, winter and trans-seasonal athletic wardrobes, including everything from full-length tights, cropped leggings and cotton sweaters to bike shorts, crew neck tanks, crop tops and sports bras. Time-honoured techniques are applied to their pieces to ensure unparalleled comfort. Perforated panels offer enhanced ventilation, moisture-wicking fabrics with four-way stretch keep you cool and dry for longer, elasticised waistbands and compression fits make you feel secure, and their use of flat-locked seams reduces chafing.
Look to THE ICONIC’s carefully collated collection of All Fenix to update your weekend to workout rotation with designs that will carry you comfortably through yoga, pilates, gym sessions and brunch dates. Shop today and enjoy express shipping across Australia and New Zealand.