Founded in 2015 by a team of industry veterans with over 30 years of experience, Amelius understands what makes good women's fashion. The Sydney-based label have quickly crafted a name for themselves through their commitment to pushing the fashion industry forward and designing pieces that women can't help but wear again and again. They believe that good fashion doesn't just last a season, it's timeless. This idea unites every design that Amelius creates, with each one finding its place in your day and evening outfit repertoire, the office or the beach, summer and winter seasons.
Whether it be a pair of quality denim jeans or a chunky knitted cardigan, an Amelius piece aims to strike a balance between form, fabrication and fit all whilst remaining on-trend. They avoid indulging in excessive embellishments, instead offering clean, striking designs. You can also feel assured that each item from Amelius is made from high-quality materials, whether it be super-soft cotton or pure wool. They understand what the modern Australian woman desires when it comes to their wardrobe and are dedicated to filling this space with gorgeous items that have a lasting appeal.
THE ICONIC are proud to stock a wide selection of Amelius apparel, from warm sweaters to sleek black dresses and flared pants that are united by the shared timelessness of their design. If you're ready to shake up your look, then let THE ICONIC and Amelius guide you.