American Crew

In 1994, founder David Raccuglia envisioned a future where everyone had high-quality and innovative styling products made available to them—specifically products for men that were trustworthy and could inspire good grooming habits, without compromising on masculinity. Enter American Crew, now a pioneer among men’s styling brands with a long history in reviving classic barber culture and bringing internationally-renowned hair, beard, body, skincare, and shaving products to countries around the world.

If you’re looking for something to keep your facial hair in check, American Crew’s selection of pre-shaving oils, gels, foams, and creams are suitable for any beard types—softening the hairs before preparing the skin for a close and comfortable shave, without leaving any oily or greasy residues. Moisturise afterwards with some shave-relief lotion that acts as a cooling aftershave, or an all-in-one face balm with added SPF and anti-ageing qualities.

For the ultimate go-to products to add to your daily routine, the cleansing shampoo and conditioner promise to restore, protect, and strengthen your hair after washing impurities away from your follicles and scalp. Treat yourself to a classic grooming spray or pomade to keep your hair looking sharp, and perhaps even a small amount of high-strength moustache wax to tame, nourish, and control your moustache for a polished look.

American Crew offers innovative ways of incorporating style into everyday lives, and THE ICONIC can bring their well-loved collection straight to your doorstep. Browse these grooming and styling products online today, and enjoy the option of fast and free shipping across Australia and New Zealand.