Ann Summers

Founded on ideals of female liberation, experimentation and fulfillment, Ann Summers is a British institution. The brand’s catalogue of revolutionary lingerie pushes boundaries to bring out the daring, the naughty and the provocative, which lies awaiting within every English Rose.

From its small English town beginnings in 1977, the brand’s enduring success can be attributed to its ability to inspire confidence, adoration and autonomy for the female body within women around the globe. The first of its kind, Ann Summers is a high-street retailer which has succeeded in marketing the secrets of female sensuality through sultry and highly risqué pieces; taking a niche product and making it a fundamental female luxury.

Expanding on the traditional business model, the legendary lingerie label has become a cultural institution, establishing the Ann Summers Party as a customary social ritual, a sacred rite of passage for any ‘girls-only night’.

From quintessential 1970s regal lace to ‘80s raw grunge and the female-friendly 90s ‘pink campaign’, the Ann Summers brand has always been a fashionable product of the era in which it is inspired. Today’s line continues to be a reflection of the contemporary, featuring daringly cut designs in a palette of understated jewel tones and timeless black. The Ann Summers label features a lingerie catalogue of longline plunge bras, slinky bodysuits, cheeky Brazilian briefs, revealing mesh waspies and raunchy thongs. Their designs make accessorising the female silhouette a charming art form with light satin chemises, silken hold up stockings and darling bridal robes.

Celebrate the female body and the confidence it inspires with The ICONIC’s selection of Ann Summers lingerie and underwear pieces, available for purchase online today.