Assembly Label

Is there anything better than the serene blue and sandy shores? Not to Damien Horan and Daniel Oliver, co-founders of the esteemed Assembly Label. Established in 2011, Assembly Label draws its inspiration from the relaxed and simple Australian coastal lifestyle, with minimal designs underpinned by quiet luxury.

Horan and Oliver embody a simplified approach to design and clothing construction, creating clean-cut staple pieces for the contemporary man and woman. With natural high-quality materials such as soft cotton and breathable linen, partnered with a pared-back palette of muted blues, taupe, charcoal, olive, sandstone, and classic black and white, Assembly Label items can be worn across all seasons with ease.

Core to the brand, Assembly Label supports and collaborates with like-minded local talent from designers and artists to photographers and architects. The result being unique well-made collections with a minimalist influence and an emphasis on refined detail.

For effortlessly cool outfit essentials to sport from the city to sea, consider Assembly Label apparel. Browse THE ICONIC’s extensive range of Assembly Label branded tees, chic slip dresses, jumpsuits and coordinating separates, casual long sleeves and covetable denim. Enjoy fast and direct shipping to anywhere in Australia and New Zealand—pay now or pay later with Afterpay.