Founded in 2009, B Free Intimate Apparel came from founder Yael Carmeli’s passion, experience and foresight. Having always dreamed about launching her own line of women’s intimate apparel, Carmeli also found that there was often a gap between underwear that offered everyday comfort and underwear that was made to last. Knowing full well that underwires are as uncomfortable as high heels, Carmeli had enough industry experience to know that seamfree yarn-knitting technology could make her ideal intimate apparel brand a reality.
Offering premium versions of the basic, day-to-day underwear that every woman owns and needs, B Free has come to form a classic and elegant style that is made using materials, processes and technology in tandem to ensure an enduring lifespan of wear. Most importantly, each piece has a level of wearable comfort that is difficult to beat.
Priding itself on developing and manufacturing quality intimate apparel for women at all stages of life, the B Free line has something for everyone. Whether you are a developing young lady, a stay-at-home mum, a professional worker in the daily grinder, a frequent traveller, a new, old or soon-to-be mother, a sportswoman, recovering from surgery, living life as a less-abled individual or a woman with sensitive skin that needs natural fibre, B Free has something suitable for you.
Shop THE ICONIC for a curated selection of B Free Intimate Apparel. All across Australia and New Zealand, you can expect fast shipping direct to your door. Choose to pay with Afterpay or pay now and enjoy B Free Intimate Apparel as soon as you choose.