Eye Primer

Eye Primer

Lock your eye makeup look in place with the help of an eye primer. THE ICONIC Beauty offers an ever-growing assortment of eye primers from leading makeup brands, making it easier than ever to restock your cosmetics kit while shopping online.

Every beauty maven knows that priming is an essential step in achieving a flawless base for makeup. Priming can help to smooth skin texture, mattify oily areas and give your makeup a grippier surface to adhere to. Primer can help to prolong the life of your makeup throughout the day, taking you from desk to date night or drinks and dancing without breaking a sweat (even if you have, a little). Primers are designed to be applied to the entire face, however the delicate eye area requires a little extra TLC - enter the eye primer.

The delicate skin around your eyes may not love the weightiness of a face primer, which can feel heavy or irritating. An eye primer is specifically formulated to be used across the eyelid, socket and under-eye, providing a bespoke base for products like concealer, eyeliner and eyeshadow. Eye primers are formulated to withstand creasing that often comes with eye makeup, and can help your eyeshadow stay colour-true and fade-resistant for much longer than a bare base or moisturiser alone. Look to brands like MAC and their beloved Prep & Prime range for eye primers that are enriched with antioxidants and ophthalmologist tested.

Extend the vibrancy of your eye makeup with the help of eye primers available online at THE ICONIC, with the option of free and fast shipping across Australia and New Zealand.

Related Eye Primer Categories

Makeup | Eyeliner | Eye Makeup | Eyelash Conditioner | Eyeshadow | Palettes & Sets | Mascara | False Lashes