No beauty look is complete without flawlessly defined lashes, and THE ICONIC’s range of mascara is the perfect way to ensure your lashes are always at the top of their game.

With the ability to define, lift, lengthen and voluminise, a great mascara is the backbone of every makeup collection. Opt for formulas that are longwearing or waterproof for all-day longevity, keeping your lashes looking beautiful from day to dark. To create the appearance of fuller natural lashes, look for mascaras designed to curl or lengthen - these buildable formulas create volume and definition without having to fuss with false lash application - a beauty win when pressed for time!

THE ICONIC offers a curated selection of mascaras from beloved local and international beauty brands. Brands like Napoleon Perdis and Eye of Horus offer deeply pigmented formulas in a host of black and brown variations, ensuring you’ll always have the perfect partner for every eye look you create. Beauty icon Elizabeth Arden and their signature red tube is a mainstay in makeup bags around the world, while Inika Organic creates mascaras infused with organic ingredients or vegan-friendly plant-based compositions for a more considered approach to beauty.

Browse THE ICONIC’s collection of mascara from the best local and global makeup brands, and enjoy free and fast shipping across Australia and New Zealand.

Related Mascara Categories

Makeup | Eyeliner | Eye Makeup | Eyelash Conditioner | Eyeshadow | Palettes & Sets | Eye Primer | False Lashes