Eye of Horus

Born in the majestic locale of Byron Bay, Australian beauty brand Eye of Horus encourages every wearer to ‘awaken the goddess within’. Founded by Holly Schleich and her mother Heather, the brand is fascinated with the holistic beauty and wisdom borne from Ancient Egypt, and harnesses these ancient formulations to create a makeup collection that combines modern formulations with a reverence for botanical ingredients.

With a mantra that views ‘makeup as skincare’, Eye of Horus sources the highest-quality natural ingredients that are as ethically sourced and readily available as possible. Choosing organic whenever possible, the brand offers thoughtful formulations that are cruelty-free, suitable for sensitive skin, and free from parabens, gluten, synthetic fragrances and chemicals. Their focus on natural ingredients results in a predominantly vegan range of products, with a host of coveted natural ingredients at play: Abyssinian oil, moringa oil, hemp seed oil, desert clay, jojoba, shea butter and plant-based collagen to name but a few.

THE ICONIC carries an ever-growing collection of Eye of Horus makeup. For a truly luxurious eye look, turn to the brand’s covetable range of mascara, eyeshadows, lipstick, liners and brow products. Conjure a sun-kissed glow with a luminous highlighter, or perfect your pout with a lipstick that’s infused with botanicals and sacred oils to plump and moisturise. With free and fast shipping across Australia and New Zealand, shopping Eye of Horus online has never been easier.