Elizabeth Arden

For beauty backed by a powerful combination of accessible luxury and advanced science, look no further than international beauty icon Elizabeth Arden. THE ICONIC proudly stocks an ever-growing assortment of the latest Elizabeth Arden skincare and makeup, ensuring the brand’s beloved Red Door is always open to you online.

A brand steeped in over one hundred years of beauty history, Elizabeth Arden today remains as innovative and entrepreneurial as it was when the first salon opened on Fifth Avenue in 1910. Moving from rural Canada to bustling New York under the birthname Florence Nightingale Graham, Elizabeth Arden became a formidable force in the American beauty market thanks to her mantra that “to be beautiful is the birthright of every woman”. Arden set out to create cosmetics and skincare that combined the best of nature and science, resulting in a range of products that enhanced (rather than overrode) a woman’s natural beauty.

In the decades since Elizabeth Arden’s launch, the brand was responsible for some of the most revered beauty products in the world, including the beloved Blue Glass fragrance, the cult favourite Eight Hour Cream, and the concept of travel-size beauty products. Today’s Elizabeth Arden remains as relevant as ever, offering new innovations on time-tested products and creating entirely new formulas to match the modern woman’s 24/7 lifestyle.

THE ICONIC Beauty offers a range of Elizabeth Arden’s most-wanted skincare and makeup, including the iconic Eight Hour moisturising collection and PREVAGE anti-aging suite. Once your skincare routine is complete, carry Elizabeth Arden through to your cosmetics kit with a bold mascara, skin-perfecting primer or signature White Tea fragrance.

Browse the latest in Elizabeth Arden skincare and makeup online at THE ICONIC, with the option of free and fast shipping across Australia and New Zealand.