Born on the beaches of Australia’s Gold Coast in 1973, Billabong has since become synonymous with global surfing culture and a sun-drenched coastal lifestyle spirited by the thrill of chasing the perfect wave. The brand’s namesake is derived from the Wiradjuri word ‘bilabaŋ’, translating to ‘creek that runs only during the rainy season’—a phrase that captures the transient nature of the never-ending search for a surfing utopia. Living by the mantras ‘Life’s Better in Boardshorts’ and ‘A Bikini Kinda Life’, Billabong focuses its ethos as a brand to not only surf or swim in, but to experience life in.
From humble beginnings, Billabong has risen to prominence over the past 40 years with founder Gordon Merchant, a surfer and surfboard maker who originally designed boardshorts on the kitchen table and sold them in local surf shops. Merchant was driven by the desire for durable garments that would withstand the unforgiving exposure to the salt, sun and sand while staying true to a surfing culture aesthetic.
Utilising high-performance materials and employing innovative construction methods, the Billabong range covers men’s and women’s swimwear, apparel, accessories, beach and surfing gear. The men’s collection focuses on durability and function with printed boardshorts, statement t-shirts and worn-in denim, taking inspiration from contemporary skate and streetwear. The female range showcases modern bikinis, swimsuits and floaty sundresses crafted from natural fibres that embody a balmy, bohemian charm.
After garnering success in international markets and garnering a global following, the Billabong universe has expanded into a trans-seasonal market that encompasses boardsports including skate, snow and wake. Through brand-sponsored surfing events and pro tournaments held worldwide in places such as Teahupo’o, Tahiti and Jeffreys Bay in South Africa, Billabong’s presence as a respected global brand has reached new heights in the sporting realm. Billabong also offers its strong surf culture-influenced pieces to kids with the Billabong Kids collection, ranging from size 0 to 12.
Available with same day delivery, you can spend your summer in the expansive range of Billabong beachwear and casualwear from THE ICONIC today.