Sass is an established Australian womenswear fashion label that delivers on-trend pieces inspired by international runway shows, festivals and vintage markets at an affordable price point. Since its inception in 1997, the Melbourne-based brand has continued to create vibrant and youthful designs season after season. The brand has become a major player on the fashion scene across Australia and around the world.

Each piece is designed with the it-girl in mind. The Sass girl is always onto the latest trends no matter what the occasion. From everyday basics and perfect party dresses to date night edits and weekend essentials, the label offers the ultimate collection of feminine staples that will take you from desk to date night. The ever-evolving label looks to the latest trends to create accessible and affordable designs for fashion lovers. Every season brings with it a new palette that is showcased in the label’s latest drop—vibrant prints are sure to inject a splash of colour into your weekly rotation, or look to the monochromatic hues for versatile staples that exude modern femininity.

Shop the latest collection from Sass here at THE ICONIC. You’ll love our inspired collection of trending tees, darling dresses, off-duty pants and year-round knits. Style it your way and transition from sidewalk to catwalk with Sass.