BY JOHNNY.

BY JOHNNY. is the brainchild of young Australian fashion designer Johnny Schembri. Founded in 2009, the brand had its start as a humble stall at Sydney’s Paddington Markets as a collaboration with his sister Renee, and quickly gained national recognition after Schembri placed third in reality television series, Project Runway. 

BY JOHNNY.’s success at Australian Fashion Week over the past five years has seen the label cement its place in the industry, with the brand becoming a favourite among local actresses, artists and fashion bloggers alike.

Creating party-perfect dresses that are form-fitting and flatter the figure, each article is designed in-house, and to this day, lovingly designed and crafted in Australia. Stretch neoprene, crepe and soft jersey are fabrications the brand uses season after season, with bold patterns and prints designed by Schembri himself. Choose from expertly draped dresses, figure-hugging body-cons, trumpet skirts and chic camisoles in pastel-pretty hues, custom prints or bold blocks of colour.

THE ICONIC stocks a stylish and current selection of BY JOHNNY. pieces perfect for all your occasions, from cocktail parties to special events. Browse through our handpicked edit, and enjoy your new after-dark essentials from this coveted Australian label delivered to your doorstep today.