Cake Maternity


Since its inception in 2008, Cake Maternity has forged strong foundations in the maternity and lingerie scene across the country and around the world. Founder Tracey Montford established the brand under parent label Cake Lingerie in an effort to provide women with the ultimate intimate essentials to help them through pregnancy and beyond.

With a tried and tested commitment to quality, the brand caters to pregnant and breastfeeding women, offering practical staples that don’t skimp on style. Each design fuses fashion with functionality, from stretchy swimwear to luxurious loungewear pieces that offer features like built-in shelf support, flattering ruched detail, convertible straps and under-bump silhouettes for endless comfort. The brand has got you covered for every occasion with their extensive range of t-shirt, contour, soft-cup, moulded, sports and sleep bras that feature enhanced support, convertible straps and drop-down designs.

Cake Maternity understands that motherhood can be a challenge and they strive to provide the support and comfort you need throughout your journey, empowering you through every stage. Look to THE ICONIC’s curated collection of the brand’s latest designs and update your maternity collection now. From A to HH cups, loungewear to luxury, and swim to sleepwear, you’re sure to find the perfect piece.