Provocative, sexy and youthful, Calvin Klein Jeans is the original in designer denim. Founded in 1968 following Klein’s studies at the prestigious Fashion Institute of Technology in New York, the company’s roots began with a collection of coats (a mere two years after the launch, a pale grey wool design was featured on the cover of Vogue). The label then went on to launch a denim collection, famed for its consistently great fits, unique details and innovative treatments.
Calvin Klein instigated a revolution in advertising when he had Richard Avedon photograph a then 15 year old Brooke Shields for his 1980 jeans campaign under the slogan, “You know what comes between me and my Calvins? Nothing.” The bold advertising, which remains a signature of the company, has since featured models, celebrities and trend-setters including Kate Moss, Lara Stone and Kendall Jenner. Over 35 years since the initial campaign, the designer label launched #mycalvins – a collection unified by sporty minimalism. From heather grey sweatshirts to high-rise shorts, the boldly branded edit is a nod to the label’s legacy of boundary-pushing advertising. Mix and match your favourite pieces from the collection, or dress yours up with structured separates and heels.