With fashion at the forefront of their design ethos, City Chic believe that a woman’s style is not defined by her size, but rather through the way she embraces her form. Since their inception in 1999, the brand has paved the way for curvy women’s fashion in Australia and has become a globally coveted destination for sizes 14-24. Epitomised in their name, City Chic is designed for bold and fearless women with a strong passion for fashion and an unapologetic approach to everyday dressing. Embracing fits that flatter the figure and complement a woman’s curves, the hourglass silhouette makes a regular appearance in the brand’s collections. Providing their customers with contemporary interpretation of classic femininity, City Chic offers an abundance of fit-and-flare dresses, button-up blouses and floral prints, with ruffles that elegantly cascade across the figure. Catering to women ready to take on the world, City Chic brings something to the table for every occasion. From everyday denim jeans and printed tees, to floor-length maxis and statement formal dresses, City Chic will bring your entire wardrobe up to scratch with bold pieces that embody fearless confidence. Coveted by curvy women across the globe, THE ICONIC is a one-stop destination for City Chic designs.