Cynthia Rowley

American designer Cynthia Rowley launched her namesake label in 1988, with her whimsical patterns and airy silhouettes quickly garnering attention from the fashion world. With numerous accolades now under her belt, the painter-turned-designer has transformed her eponymous brand into a global fashion and lifestyle empire.

Rowley’s background as an art student and painter remains a core influence in her work as a fashion designer, with each collection embodying a carefree, artistic spirit that speaks to the modern bohemian. The brand has grown to include women’s ready to wear, swim and surf, jewellery, shoes, fitness, handbags, bespoke eyewear and accessories, all underscored with Rowley’s signature whimsical charm. Her adventurous aesthetic combines colour, pattern and print with voluminous, feminine silhouettes and interesting textiles providing a premium point of difference.

THE ICONIC offers a curated range of Cynthia Rowley apparel and swimwear. Airy cotton tops and dresses are framed with flounces and splashed with vibrant patterns, while ankle-grazing maxis and pants lend an element of trans-seasonal appeal. The designer’s signature colour-blocked swim separates let you mix up your poolside look all season long, with classic bikini shapes rendered in a saturated, graphic palette. For luxurious pieces that take you from the beach to boardwalk and bar with ease, shop Cynthia Rowley on THE ICONIC today.