Deus ex Machina, the brainchild of Mambo founder Dare Jennings, was born in 2006 with some neatly customised motorcycles and the notion that doing something is more than just owning something. A step bigger than a brand, Deus ex Machina (god of the machine) is a culture with an openness and enthusiasm that strikes a chord with people, wherever they are in the world.
Promoting and celebrating a custom motorcycle culture that first appeared in Europe and America in the ‘40s, the company is based in a renovated factory building in Camperdown Sydney. The sale of motorcycles and parts are at the core of Deus’ business, with a range of Deus brand clothing and accessories available, reflective of the Deus culture. From logo-stamped tees to button-up shirts, board shorts and trucker caps, THE ICONIC stocks a stylish selection of premium Deus clothing and accessories synonymous with the brand’s culture of creativity.
Deus has spread its own flavour of internally combustible postmodernism around the globe, and THE ICONIC is your one-stop shop for all your Deus essentials.