A long-standing pillar of the casual fashion scene, Diesel is known for its original denim and street wear designs. Founded in Italy, the brand is recognised for its fusion of premium quality fabrics and sleek styles. Constantly evolving and setting standards for the rest of the fashion world, Diesel boasts affordability and style that rivals the established luxury market.

Whilst denim is the most popular apparel item for the company, Diesel has also incorporated other forms of apparel and accessories into their reputable repertoire. Designs such as leather jackets and women’s dresses are now included in their collection, inspired by the fusion of ‘90s grunge and contemporary style. Diesel also began a partnership with Fossil, where the company released the collection Diesel Watches.

Quality and precision is the focal point for Diesel Watches, where each piece is carefully designed and is inspired by the world of creativity and ever-evolving urban lifestyle. Expect both vintage-inspired and modern watches stocked at THE ICONIC, with pieces that are designed in stainless steel casings, ion plating, leather straps and rendered in monochromatic or industrial colour palettes.

If you’re after urban-inspired and contemporary apparel items and timepieces that ensure the utmost crafted durability, look no further than Diesel’s collection at THE ICONIC.