Here at THE ICONIC we are committed to fusing fashion-forward thinking with our brand values of inclusivity and diversity, which is why we’ve incorporated a vast range of uplifting curvy fashion brands into our rotation. Enter Australian label Estelle – a label that delivers stylish, high-end looks for every woman.

Born in 2003 alongside sister brand Stella and to help fill the market gap of plus-sized womenswear in department stores across Australia and New Zealand, Estelle deliver ready-to-wear collections of form-flattering and curve-loving pieces. From dresses and skirts to tops, leather jackets and blouses, Estelle uses premium fabrics to masterfully create ethereal and sculptural pieces that flatter a curvier figure. Estelle is the master of versatility – transition from work to evening in a flowy chiffon blouse or dress with a tiered, curved hemline that gently swishes with every step. To keep up with the ever evolving customer, in 2018 Estelle launched as size inclusive and are now offering Australian women sizes 8 through 22. Estelle makes sure every woman can embrace their own style while injecting elements of classic feminine prints and patterns, such as florals and stripes, that never date in a woman’s wardrobe.

In line with their ethos to empower and cater for all women to feel and look their best, Estelle’s design team collaborates with Australian size 16 and size 10 fit models to ensure every piece of clothing seamlessly fits and flatters all body types. Estelle successfully eschews conventional stereotypes and encourages body positivity through its line, where style knows no bounds.

Are you a curvy woman frustrated with the lack of options online or are you looking for a gift for a friend with a curvier frame? Look no further than THE ICONIC when shopping for quality pieces for the curvy women. Strike the perfect balance between chic and comfort with Estelle’s extensive range of staples, evening- and outerwear right here at THE ICONIC