Forever New

Born in 2006 in Melbourne, Australia and beloved across the globe, Forever New is renowned for their effortlessly wearable and perennial collections that celebrate contemporary femininity.

Behind the scenes, the brand is a collective of close friends – designers, fashion enthusiasts and in-store experts⁠ – who always strive to help the Forever New customer embrace and elevate her personal style.

Every collection is designed in Australia with a considered combination of seasonal trends, of-the-moment details and feminine shapes, creating the sartorial confidence you need to feel uniquely beautiful in each moment.

With thoughtful silhouettes that feel feminine, modern and flattering, Forever New is focused on delivering everyday glamour. With a love for the finer details, the brand cleverly incorporates luxurious touches into their silhouettes – throughout each collection, you’ll find romantic lace, charming embroidery and soft fabrications that are incredibly flattering. Forever New is all about living a life filled with colour, exploring everything from light pastel pinks to brilliant shades of blue and bright, blooming floral prints. At their core, the brand prides themselves on taking the latest runway trends and reinterpreting them with a timelessly feminine quality – resulting in fashion that remains relevant for seasons to come.

Through THE ICONIC, Forever New offers the looks you need for every occasion on your social calendar, from prom-inspired dresses to sweeping, floor-length maxi dresses complemented by a chic pair of heels. Discover a refreshed approach to your workwear wardrobe with an extensive edit of soft blouses, tailored trousers, classic trench coats must-have accessories to complete each ensemble.