Former

Find the Former collection at THE ICONIC

Born from a desire to break free from the polished norms of the surf and skate industries, Former is an independently-minded apparel brand driven by creative freedom. Its rebellious, authentic, and art-led aesthetic is a direct reflection of its founders' raw personal styles. This is Former clothing for the surfer, skater, and creative individual who rejects the corporate mould and values a less predictable approach to personal expression. The brand speaks to a generation seeking authenticity over hype, offering a uniform for those who prefer to carve their own path.

THE ICONIC is your destination for a curated selection of Former apparel, offering pieces that move seamlessly from the street to the surf. Discover a range of hard-wearing work pants and denim, versatile walkshorts, and performance-ready boardshorts that don't compromise on style. Express your identity with their signature graphic t-shirts and hoodies, or finish your look with essential headwear. Whether you're after durable gear for a session or art-driven staples for everyday wear, browse the best of Former in Australia right here at THE ICONIC.

Former FAQs

Who is the brand Former and what are they known for?

Former is an independently owned apparel brand founded by influential surfers and skateboarders Craig Anderson, Dane Reynolds, and Austyn Gillette. It was created as a reaction to the corporate surf and skate industries, with a focus on authenticity and creative freedom. The brand is known for its art-driven, rebellious identity, producing apparel that reflects the founders' personal styles without compromising for the mainstream.

What is the difference between Former's walkshorts, swim trunks and denim shorts?

Former's walkshorts are versatile shorts designed for everyday casual wear, available in materials like cotton or corduroy. Swim trunks, in contrast, are specifically for water activities, made from lightweight, quick-drying fabrics and often featuring a mesh liner for support. Denim shorts are a style of walkshort crafted from durable denim, combining the classic jean short aesthetic with the brand's unique fit.

What do the inch measurements in Former shorts titles (e.g., 18", 21") refer to?

The inch measurement in the title of Former shorts refers to the outseam length. This is the measurement taken from the top of the waistband down to the bottom of the leg hem on the outside of the garment. This number indicates the overall length of the shorts, allowing you to choose a style that sits higher on the thigh or one that finishes at or below the knee.

What is the general fit of Former shorts?

The fit of Former shorts varies across different styles to suit the brand's surf and skate ethos. You can find options described as standard, relaxed, or baggy, with the `target_url_content` specifically listing 'Baggy Swim Trunks'. This variety allows for a choice between a classic silhouette and a looser, more casual fit. For the most accurate sizing, it is best to consult the on-page size guide and product descriptions.