Fred Perry

A defining brand in British fashion history, Fred Perry was established in the late ‘40s through the partnership of Austrian footballer, Tibby Wegner and Wimbledon champion, Fred Perry. Synonymous with classic, cotton pique shirts and the Laurel Wreath embroidery, the brand offers a diverse range of men’s and women’s apparel remaining true to the brand’s ethos of attitude, integrity and authenticity.

The first item to bear the Fred Perry name was a simple sweat band, followed by a cotton pique polo in the crisp white of Tennis’ traditional dress code. Embroidered with the Laurel Wreath, an ancient Greek symbol of victory, achievement and status, the piece was adopted by the scooter-riding mods of the ‘60s, and remains at the heart of British subcultures, from rockers and punks to new wavers and Britpoppers to this day.

Enjoy your very own piece of Fred Perry, with a stylish selection of the brand’s most coveted clothes, shoes and accessories available online at THE ICONIC. From classic pique cotton polos to luxe low-tops, branded tees, premium leather accessories, bags and board shorts, enjoy free and fast shipping across Australia, including Sydney and Melbourne, delivered to your doorstep today.