Founded in 1949, heritage American brand GANT offers a legacy of impeccable shirtmaking and time-honoured tailoring to match. The clothing and accessories label has been a trailblazer in the menswear industry since its inception on America’s east coast college town of New Haven. Founded by Ukrainian-born Bernard Gantmacher and his sons, the label boasts a rich history of careful craftsmanship and intricate attention to detail that has been honed over decades of hands-on tailoring experience.

Globally recognised as a pioneer for introducing the classic button-down shirt to the mass marketplace, GANT has continued to break the mould by broadening its reach. During the label’s early years, America was experiencing a cultural change that ushered in new waves of art and culture along with a developing Ivy League Look that had only just begun to find its debonair roots. In tandem to this new emerging style, GANT updated the humble white shirt in explosive colours and prints that stood in tune with the revolutionary mood of the country.

Now known for their versatile collection of men’s shirts and accessories, GANT is globally adored for their collection of timeless wardrobe silhouettes that are founded on traditional craftsmanship and heritage. While remaining quintessentially American, GANT’s foray into the global market has resulted in the cultivation of a sleek European sophistication with an emphasis on authenticity, quality, and enduring taste. The GANT man has a sophisticated polish—whether he’s wearing an immaculate button-up or a pared-back jersey tee, he exudes confident sophistication and masculinity.

The founder of America’s smart-casual style, look to GANT for everyday staples such as quintessential accessories, cotton tees, and clean-cut chinos. Shop online at THE ICONIC and browse our selection of GANT products for a look that will take you from the office to the weekend with ease.