Ginger and Smart

Founded in 2002 by Sydney-based sister act, Alexandra and Genevieve Smart, Ginger & Smart has quickly become one of Australia’s most covetable high-end labels. Combining the duo's strong creative business background with their years of experience in fashion design, the label has swiftly garnered the attention of fashion's most influential, and as a result, Ginger & Smart now boasts nine luxury storefronts, as well as a handful of high-end boutique stockists around the world.

The socially- and environmentally-minded label is committed to creating sophisticated designs for the modern woman. Each Ginger & Smart piece is embodied by a unique sense of individuality and an air of cool confidence.

The Australian fashion-lifestyle brand combines captivating design elements with the finest quality materials. Each range is undeniably bold and captivating, with contemporary takes on wardrobe classics - think cleanly tailored pants, sheer tops, flowing maxi dresses and statement skirts. Each piece is masterfully constructed using eco-friendly fibres guaranteed to feel beautiful on the body whilst minimising the brand’s environmental footprint.

Alongside the label's range of beautiful ready-to-wear garments, Ginger & Smart also boasts a line of accessories, swimwear, and a younger sister diffusion line, Akin by Ginger & Smart – with youthful, effervescent designs to ‘dance and have fun in’.

For a curated collection of Ginger & Smart’s spirited and distinctive brand of apparel, footwear and accessories, shop THE ICONIC, Australia and New Zealand’s leading online fashion retailer.