Gramicci

Born in 1982 as the brainchild of record-breaking Californian mountaineer Mike Graham, Gramicci began as a line of outdoor apparel whose innovation and creativity would change the market forever. After first taking the climbing community by storm, Gramicci expands its collection to encompass four-season performance outerwear with a commitment to functionality, comfort and state-of-the-art technology. Once successfully taking the lead in the market for urban and commuter cyclists, Gramicci tries its hand at lifestylewear and makes a name for itself as the dresser of the urban wanderer. An experimental union of technical apparel and contemporary streetwear, Gramicci has become living proof that a brand can be both a pioneer in extreme sports and a trailblazer across an urban landscape.

At THE ICONIC, we are obsessed with Gramicci’s utilitarian and androgynous approach towards apparel, accessories and footwear. From hearty cotton twill jackets to rich cotton corduroy pants, these pieces will accompany you for seasons to come. Their whimsical, nature-inspired ink drawings and clip art-style graphics by illustrator Nicholas Kulakoff have injected their printed logo tees and embroidered caps with a degree of psychedelia, making the brand a household name in Japan. Their selection of non-slip rubber slides with webbing straps teamed with a nylon mesh crossbody satchel is all you need to complete the adventure-infused leisurewear look. For all your streetwear needs, Gramicci exceeds design expectations that have since been uncharted.